
Why isn’t Apple interested in having a search engine yet?
That’s a great question! Apple is no stranger to searching; in fact, they have revolutionized the way we search for things on our phones and other devices with their products like Siri. So why isn’t Apple interested in having a search engine of their own yet?
Well, one reason could be that the search engine market is already saturated with a few major players – Google, Bing, and Yahoo, just to name a few. These companies have been in the market for years and have built up powerful search algorithms and infrastructure that would be difficult for Apple to compete with.

Another reason could be that Apple has been focusing on other areas of their business in recent years. They have been investing heavily in developing new hardware products, software services and platforms, as well as expanding their reach into emerging markets.
With all of these other investments and ventures, Apple may not have the resources or incentive to invest in creating a search engine of their own right now. Finally, it’s possible that Apple simply doesn’t see the need for a search engine. They have been able to integrate powerful search capabilities into their products, such as Siri and Spotlight, which are both highly popular amongst their users.
In addition, they have partnerships with the major search engine companies that allow them to use their technology and infrastructure without having to create their own. So while it’s possible that Apple may eventually decide to enter the search engine market in the future, it looks like they’re content with the way things are for now.
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